Case Studies on the Successful Implementation of Mobile Data Collection in ICT and Telecommunication
1. KoBoToolbox in the African Development Bank’s RASME Project in Gabon
The African Development Bank (AfDB) is a continental multilateral development finance institution established to promote economic and social development across Africa.
The AfDB is actively embracing ICT to drive innovation and enhance its development efforts across the continent, integrating digital technologies to improve project monitoring.
By leveraging remote monitoring systems and mobile data collection, the AfDB is aligning with global trends to ensure more efficient and transparent development practices.
Project Details
- The African Development Bank (AfDB), in collaboration with the World Bank, implemented the Remote Appraisal, Supervision, Monitoring, and Evaluation (RASME) project.
- The project aimed at facilitating real-time data collection in remote regions of Central Africa, particularly Gabon.
- KoBoToolbox was integrated as a data collection tool in the project, which was launched in Gabon in 2021.
- The Remote Appraisal project was a necessary application of technology against the backdrop of the COVID-19 pandemic.
- KoBoToolbox allowed managers to monitor development projects through mobile phones and personal computers, addressing challenges of inaccessibility in underserved regions.
Challenges Before the Adoption of Mobile Data Collection in Remote Project Monitoring
- Data collection in remote areas was highly fragmented and inefficient.
- Traditional methods of data collection were hindered by logistical challenges, such as poor infrastructure and lack of connectivity.

The African Development Bank (AfDB) headquarters in Abidjan, Ivory Coast (Côte d’Ivoire). Picture/Courtesy
Key Benefits After the Adoption of Mobile Data Collection
- Real-time data collection enabled continuous monitoring, ensuring that any issues with development projects could be addressed promptly.
- Data accuracy and timeliness were improved, leading to more effective project management and resource allocation.
- The RASME project benefited government agencies, NGOs, and local communities in Gabon, as it provided data that could influence public policy and development priorities.
Source
African Development Bank’s collaborative ICT initiative, RASME, will enable remote monitoring and evaluation of development projects in real time – AfDB
2. Web Surveys for Digital Technology Adoption in Africa by Smart Africa
Smart Africa is a pan-African initiative launched in 2013 that aims to accelerate the digital transformation of Africa through the adoption of innovative technologies.
The initiative focuses on initiatives such as improving internet access, promoting digital skills, enhancing infrastructure, and driving e-government solutions across the continent.
Project Details
- Smart Africa collaborated with Digital Impact Alliance (DIAL) to assess Africa’s progress in adopting digital technology.
- Web surveys were adopted by Smart Africa in 2020 as a central tool to collect comprehensive data from governments, businesses, and other stakeholders across multiple African nations.
- During the study, web surveys were sent and completed by delegations from different African countries.
- The surveys focused on key areas such as digital infrastructure, e-government, digital business, and digital skills development, allowing for a standardized method of data collection and analysis.
Challenges Before the Adoption of Web Surveys in Tracking Digital Technology Adoption in Africa
- Data collection in Africa faced significant challenges, including the lack of consistent access to reliable internet in some regions.
- Logistical issues in reaching remote areas and the absence of standardized data collection frameworks led to erroneous, inconsistent data.

A woman laughs while wearing virtual reality goggles, fully immersed in a fun digital experience. Picture/Courtesy
Key Benefits After the Adoption of Web Surveys
- Smart Africa gained real-time data from a wide range of stakeholders, facilitating more accurate and actionable insights into Africa’s digital economy.
- The surveys allowed for a comprehensive comparison of progress across countries, driving informed decision-making and policy development.
- The data helped identify gaps in infrastructure, digital skills, and government policies, enabling targeted interventions to foster digital inclusion.
- The insights helped shape strategies for accelerating digital technology adoption across the continent.
Source
Unlocking the Digital Economy in Africa: Benchmarking the Digital Transformation Journey – DIAL & Smart Africa
3. AT&T’s Use of Drones for Cell Tower Inspections and Disaster Response
AT&T Inc. is one of the largest telecommunications companies in the world, headquartered in Dallas, Texas.
The company provides a wide range of services, including mobile and fixed-line telephone services, broadband internet, digital TV, and enterprise solutions.
It operates advanced infrastructure that includes one of the largest wireless networks in the U.S., extensive fiber-optic broadband coverage, and a growing 5G network, supporting millions of customers and businesses nationwide.
Project Details
- AT&T integrated drones into its operations in 2016 to enhance network performance and improve service delivery.
- The national drone program was aimed at improving the inspection process for cell towers, allowing for faster and safer evaluations of these structures.
- Drones have become a vital tool for inspecting cell towers, collecting data, and assessing damage during natural disasters.
Challenges Before Drone Adoption of Drones in Telecommunication Infrastricture Inspection
- Cell tower inspections were often slow and required personnel to climb towers, which was both labor-intensive and risky.
- The process of inspecting towers manually posed significant safety risks for technicians.
- Certain parts of towers were difficult to reach or inspect thoroughly with traditional methods.

An overhead drone image of a telecommunication mast. Picture/Courtesy
Key Benefits After the Adoption of Drone Technology
- Drones allowed AT&T to conduct inspections much quicker than traditional methods, reducing downtime and improving overall efficiency.
- Drones eliminated the need for personnel to climb towers, significantly reducing the risk of accidents.
- Drones equipped with cameras and sensors can capture real-time data and feed it directly into AT&T’s systems for immediate analysis and response.
- In the aftermath of natural disasters, drones were used to assess damage to infrastructure, enabling faster restoration of services.
Sources
- Connecting the World: How Drones are Revolutionizing the Telecommunications Industry – Blue Falcon Aerial
- Drones Taking Our Network to New Heights – AT&T Blog
4. Celerity Streamlines Telecom Field Operations with Fulcrum
Celebrity is an American telecommunications company that designs, builds, and maintains fiber optic and wireless infrastructure.
These are key components of modern telecommunication networks that enable high-speed data transmission.
This infrastructure is the backbone of many internet, television, and telephone services, especially in urban and densely populated areas.
Project Details
- Celerity adopted Fulcrum for data collection in 2019 to streamline and digitize its telecom field operations.
- The transition to digital data collection helped improve operational efficiency and reduce time spent on administrative tasks.
- Initially, a lot of time was spent sorting out data, thereby confining personnel to desks instead of the field for crucial tasks.
Challenges Before the Adoption of Mobile Data Collection in Telecom Field Operations
- Manual data entry was time-consuming, which impacted overall productivity.
- The company faced difficulty in managing and sharing vast amounts of field data.

Mobile data collection in telecom field operations enables real-time, accurate capture of data from remote locations, enhancing decision-making for network management and maintenance tasks. Picture/Courtesy
Key Benefits After the Adoption of Mobile Data Collection
- Field technicians saved 20 minutes for every hour spent in the field.
- Mobile data collection enabled easier and more effective communication of project updates to clients, improving customer satisfaction.
- Fulcrum’s offline mapping and customizable forms streamlined data collection and management, allowing technicians to work more efficiently.
- Technicians gained more time for on-site tasks, and clients benefited from timely and transparent project updates.
Source
How Celerity achieved operational efficiencies with Fulcrum – Fulcrum
Also read: Mobile Data Collection Revolutionizes Retail Sector: Global Success Stories
5. Voice Interactions to Collect Customer Feedback – Pelephone, Israel
Pelephone is a leading telecommunications company in Israel, offering a wide range of mobile and internet services to both individual and business customers.
Pelephone offers advanced services such as 4G and 5G connectivity, mobile plans, and customer support.
The company is known for its relentless innovation in mobile technology and customer service, continuously evolving to meet the needs of its users.
Project Details
- Pelephone adopted voice interactions in its call centers as part of its broader effort to enhance customer experience.
- This initiative began in recent years to gain more actionable insights into customer opinions about their services.
- The company classified its call centers as the entry roles for all new employees, underscoring its collective desire to understand customers.
- Call center agents meticulously collect clients’ views on existing products, with the insights being useful in developing new ideas.
Challenges Before the Adoption of Voice Interactions for Client Feedback by Pelephone
- Pelephone faced challenges in effectively capturing and analyzing customer feedback.
- Manual surveys and traditional feedback methods were time-consuming and lacked the depth needed to understand the emotional tone and unique nature of customer concerns.

Call centers play a key role in collecting customer feedback, helping businesses understand needs, improve services, and enhance customer satisfaction. Picture/Courtesy
Key Benefits After the Adoption of Voice Interactions
- With advanced speech analytics, Pelephone could capture more accurate and detailed customer sentiments, emotions, and feedback.
- The integration of voice interactions led to a more personalized experience, allowing customers to express their opinions more naturally.
- Pelephone gained the ability to react quickly to customer feedback, enabling them to make rapid adjustments to their services.
- Customers received more tailored responses and resolutions to network service challenges.
Sources
- How is customer experience data collected in Telecom? – GeekMinds
- Pelephone – RedMatch Smart Recruitment