Training Course in Marketing Research Using SEMrush
This is a foundational digital marketing training course developed to help participants leverage the SEMrush platform for market research, competitive intelligence, and data-driven marketing strategy.
Course Overview
| Course Title | Training Course in Marketing Research Using SEMrush |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 Days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 500/KES 55,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
This is a foundational digital marketing training course developed to help participants leverage the SEMrush tool for market research, competitive intelligence, and data-driven marketing strategy.
It targets a broad audience, including digital marketers, SEO specialists, content marketers, PPC advertisers, business owners, and marketing students.
Throughout the course, you will gain hands-on experience and practical skills in:
- Keyword research
- Competitor analysis
- Website audits
- Content marketing research
- PPC and advertising insights
- Social media performance tracking
Duration
5 days
Who Should Attend This Course?
This course is ideal for:
- Digital marketers
- SEO specialists
- Content marketers
- PPC advertisers
- Business owners and entrepreneurs
What are the Key Skills from the SEMrush Training Course?
- Keyword research
- Competitor analysis
- Website audits
- Content marketing research
- PPC and advertising insights
- Social media performance tracking
Course Objectives
By the end of this training course, participants will be able to:
- Understand and navigate the SEMrush platform to support market research and marketing intelligence activities
- Conduct effective keyword research and Search Engine Result Page (SERP) analysis to identify search volumes, search intent, and market opportunities
- Analyze competitors’ online performance, traffic sources/traffic acquisition, and positioning to inform strategic decisions
- Develop data-driven content strategies using content gap analysis and topic research insights
- Evaluate backlink profiles and link-building opportunities to assess competitive authority
- Assess competitors’ paid advertising strategies and optimize campaign planning using advertising research data
- Monitor and interpret social media performance metrics to support cross-channel marketing analysis
- Use traffic analytics to understand audience behavior, market trends, and digital demand patterns
- Perform SEO audits to identify technical, on-page, and structural issues affecting website performance
Training Approaches and Methodology
- Interactive lectures
- Live demonstrations
- Hands-on exercises
- Group discussions
- Real-world case studies
- Knowledge checks and quizzes
- Collaborative group work
Course Modules
Course Outline
Module I: Introduction to SEMrush & Strategic Keyword Research
- SEMrush tools overview and account setup
- Navigation of dashboard & key features
- Importance of keyword research and SERP analysis in market research
- Keyword Overview tool (search volume, keyword difficulty, and search intent)
- Long-tail keyword discovery
- Hands-on Exercise: Conduct keyword research for a selected industry to identify demand, intent, and key market opportunities using SEMrush
Module II: Competitive & Content Intelligence
- Identifying key competitors
- Domain overview & traffic sources insights
- Competitor backlink profiles, domain rating, page authority, and domain authority and paid search analysis
- Content gap identification and topic research
- Planning content strategies based on SEMrush insights
- Practical session: Analyze competitors’ domains to uncover performance gaps, content opportunities, and competitive strengths
Module III: Advertising & Social Media Marketing Insights
- Advertising research tool review (competitor ad strategy & ROI)
- Social media performance analytics
- Monitoring brand mentions & engagement metrics
- Cross-channel optimization strategies
- Case study: Evaluate competitors’ advertising and social media strategies to identify messaging and campaign optimization opportunities
Module IV: Traffic Analytics & SEO Audits
- Traffic analytics (source analysis, user behavior, demographics)
- Identifying user engagement trends & market opportunities
- Performing SEO audits (on-page, technical)
- Prioritizing actionable recommendations for site optimization
- Hands-on Exercise: Perform traffic analysis and an SEO audit to diagnose performance issues and recommend improvements.
Module V: Reporting & Strategic Market Intelligence
- Collecting data from SEMrush tools into meaningful outputs
- Structuring reports for stakeholders
- Using SEMrush reporting tools to automate & visualize insights
- Hands-on Exercise: Compile SEMrush insights into a concise market research report with actionable strategic recommendations.
Course Administration
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
