Digital Transformation in Hotel Management Training Course

Digital Transformation in Hotel Management Training Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Digital Transformation in Hotel Management Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview

This 5-day course equips hospitality professionals with the knowledge and skills to leverage digital technologies for improved efficiency, guest satisfaction, and revenue growth. It covers the integration of hotel management systems, digital marketing, data analytics, automation, and AI-driven customer service solutions. Through practical exercises and case studies, participants will learn how to modernize operations and adapt to the evolving digital landscape of hospitality.

Course Duration

5 Days

Target Audience

  • Hotel and Resort Managers

  • Hospitality Operations Supervisors

  • Marketing & Guest Experience Professionals

  • IT and Digital Transformation Teams in Hospitality

  • Entrepreneurs in the hospitality sector

Personal Impact

  • Gain confidence in adopting and leading digital initiatives.

  • Learn practical tools for improving guest experiences through technology.

  • Strengthen decision-making with digital data insights.

  • Acquire skills in managing hotel digital systems and platforms.

  • Develop adaptability to new technology-driven business models.

Organizational Impact

  • Improved operational efficiency through digital integration.

  • Enhanced guest experience and satisfaction.

  • Increased competitiveness through data-driven decision-making.

  • Stronger online presence and revenue growth from digital marketing.

  • Adoption of innovative, scalable, and future-ready hotel operations.

Course Objectives

By the end of this training, participants will be able to:

  1. Understand the role of digital transformation in modern hotel management.

  2. Integrate Property Management Systems (PMS) with other hotel technologies.

  3. Apply digital marketing strategies for guest acquisition and retention.

  4. Use data analytics and business intelligence tools to improve performance.

  5. Implement AI and automation for enhanced guest service delivery.

  6. Strengthen cybersecurity and data protection practices in hospitality.

  7. Develop a roadmap for digital transformation in hotel operations.

02

Course Modules

Course Outline

Module 1: Introduction to Digital Transformation in Hospitality

  • Drivers of digital change in hotels and resorts.

  • Key technologies reshaping the hospitality sector.

  • Case Study: Successful digital transformation in global hotel chains.

Module 2: Hotel Management Systems & Operations Digitization

  • Property Management Systems (PMS) and cloud-based solutions.

  • Integration with CRM, POS, and booking engines.

  • Practical Exercise: Mapping digital workflows in hotel operations.

Module 3: Digital Marketing & Guest Engagement

  • Social media, SEO, and online reputation management.

  • Using CRM and email automation for guest engagement.

  • Practical Exercise: Designing a digital guest acquisition campaign.

Module 4: Data Analytics & Business Intelligence in Hospitality

  • Collecting and analyzing guest data for insights.

  • Dashboards with Power BI and Tableau.

  • Simulation: Using data analytics to forecast demand and occupancy.

Module 5: AI, Automation & Future Trends in Hotel Management

  • Chatbots, AI-powered concierge services, and smart rooms.

  • Robotics in housekeeping and service delivery.

  • Workshop: Developing a digital transformation roadmap for a hotel.

03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Pretoria
Cape Town
Johannesberg
Zanzibar
Arusha
Kisumu
Dubai
Mombasa
Nairobi
Nakuru
Machakos
Naivasha
Kampala