Strategic Tourism Planning and Destination Management Training Course

Strategic Tourism Planning and Destination Management Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Strategic Tourism Planning and Destination Management Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview
This course equips participants with the strategic tools and practical approaches required to design, implement, and evaluate sustainable tourism plans at the national, regional, or destination level. Participants will explore frameworks for balancing economic growth, environmental sustainability, and cultural preservation in tourism development.

Duration: 5 days

Target Audience:

  • Tourism policy makers and planners
  • Destination management organizations (DMOs)
  • Regional development authorities
  • Local government officials
  • Tourism consultants and development agencies

Organizational Impact:

  • Improved capacity to develop integrated and sustainable tourism master plans
  • Enhanced coordination among tourism stakeholders
  • Boosted competitiveness of destinations through structured planning

Personal Impact:

  • Practical knowledge of destination planning tools and models
  • Enhanced leadership in tourism development initiatives
  • Ability to conduct stakeholder consultations and risk assessments

Course Objectives:

  • Understand the strategic planning process in tourism
  • Design and implement destination management frameworks
  • Conduct situation analysis and identify strategic tourism assets
  • Apply sustainable planning principles to tourism projects
  • Monitor and evaluate tourism plans effectively
02

Course Modules

Course Modules:

Module 1: Principles of Tourism Planning and Development

  • Fundamentals of tourism systems
  • Goals and objectives of strategic tourism planning
  • Types and levels of tourism planning
  • Case Study: Development of the Rwanda Tourism Master Plan

Module 2: Tools and Techniques for Destination Planning

  • SWOT, PESTEL, and stakeholder mapping
  • GIS-based tourism asset mapping
  • Visitor flow and demand forecasting
  • Case Study: GIS in tourism planning in Zanzibar

Module 3: Destination Management and Branding Strategies

  • Destination management organizations (DMOs)
  • Governance and institutional frameworks
  • Branding and competitiveness tools
  • Case Study: The Kenya Tourism Board’s destination branding model

Module 4: Sustainable and Responsible Tourism Frameworks

  • Carrying capacity and environmental planning
  • Socio-cultural impact management
  • Tourism and climate adaptation strategies
  • Case Study: Community-based eco-tourism planning in the Maasai Mara

Module 5: Evaluation, Monitoring, and Implementation Plans

  • KPIs and M&E systems for tourism plans
  • Budgeting, resourcing, and timelines
  • Stakeholder communication and feedback loops
  • Case Study: Implementation evaluation of Uganda’s Tourism Master Plan
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date Cost
2026 Schedules
Nairobi
16 Nov - 20 Nov
KES 99,000 |
$1,500
Register
14 Dec - 18 Dec
KES 99,000 |
$1,500
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Johannesberg
Mombasa
Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Cape Town
Pretoria
Dar es Salaam
Naivasha
Kisumu
Arusha
Machakos
Nakuru
Kampala
Dubai
Zanzibar
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Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Pretoria
Cape Town
Johannesberg
Zanzibar
Arusha
Kisumu
Dubai
Mombasa
Nairobi
Nakuru
Machakos
Naivasha
Kampala