On-Page & Off-Page SEO Mastery Training Course
Course Overview
| Course Title | On-Page & Off-Page SEO Mastery Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a complete mastery of both on-page and off-page SEO factors. Participants will learn to optimize content and HTML for maximum relevance and to build a powerful, authoritative backlink profile through ethical and effective link acquisition strategies.
Course Duration
5 Days
Target Audience
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SEO Specialists and Content Strategists
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Digital PR Professionals
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Content Marketers
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Small Business Owners managing their own SEO
Personal Impact
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Master the art of on-page optimization for topical authority
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Learn a sustainable and white-hat approach to link building
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Develop skills to create content that earns links naturally
Organizational Impact
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Improve organic rankings through superior on-page signals
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Build a diverse and powerful backlink profile
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Increase domain authority and trust in the search ecosystem
Course Objectives
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Optimize page content for user intent and semantic search
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Master internal linking strategies and architecture
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Conduct a backlink profile analysis and cleanup
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Develop and execute a digital PR strategy for link acquisition
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Create content designed for earning links (Linkbait)
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Measure the impact of on-page and off-page efforts
Course Modules
Course Outline
Module 1: On-Page SEO & Content Optimization for Intent
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Title tag, meta description, and header tag optimization
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Content optimization for semantic search and user intent
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Case Study: How optimizing for intent increased organic traffic by 200%
Module 2: Internal Linking Architecture & Topic Clusters
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Building a topic cluster model with pillar pages
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Strategic internal linking for authority flow
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Real-Life Project: Audit and redesign the internal linking for a website
Module 3: Backlink Profile Analysis & Cleanup
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Using tools to analyze a backlink profile for quality and risk
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Disavow file creation and Google Search Console disavowals
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Case Study: Recovering from a Google penalty through link cleanup
Module 4: Digital PR & Ethical Link Acquisition Strategies
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Developing newsworthy angles and pitching to journalists
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HARO (Help a Reporter Out) and PR outreach
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Real-Life Project: Develop a digital PR campaign for a product launch
Module 5: Linkbait Creation & Performance Measurement
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Ideation and creation of content designed to earn links
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Measuring the ROI of link building and content efforts
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Case Study: A $10k content campaign that earned 500+ referring domains
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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