On-Page & Off-Page SEO Mastery Training Course
Course Overview
| Course Title | On-Page & Off-Page SEO Mastery Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a complete mastery of both on-page and off-page SEO factors. Participants will learn to optimize content and HTML for maximum relevance and to build a powerful, authoritative backlink profile through ethical and effective link acquisition strategies.
Course Duration
5 Days
Target Audience
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SEO Specialists and Content Strategists
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Digital PR Professionals
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Content Marketers
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Small Business Owners managing their own SEO
Personal Impact
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Master the art of on-page optimization for topical authority
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Learn a sustainable and white-hat approach to link building
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Develop skills to create content that earns links naturally
Organizational Impact
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Improve organic rankings through superior on-page signals
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Build a diverse and powerful backlink profile
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Increase domain authority and trust in the search ecosystem
Course Objectives
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Optimize page content for user intent and semantic search
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Master internal linking strategies and architecture
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Conduct a backlink profile analysis and cleanup
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Develop and execute a digital PR strategy for link acquisition
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Create content designed for earning links (Linkbait)
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Measure the impact of on-page and off-page efforts
Course Modules
Course Outline
Module 1: On-Page SEO & Content Optimization for Intent
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Title tag, meta description, and header tag optimization
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Content optimization for semantic search and user intent
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Case Study: How optimizing for intent increased organic traffic by 200%
Module 2: Internal Linking Architecture & Topic Clusters
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Building a topic cluster model with pillar pages
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Strategic internal linking for authority flow
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Real-Life Project: Audit and redesign the internal linking for a website
Module 3: Backlink Profile Analysis & Cleanup
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Using tools to analyze a backlink profile for quality and risk
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Disavow file creation and Google Search Console disavowals
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Case Study: Recovering from a Google penalty through link cleanup
Module 4: Digital PR & Ethical Link Acquisition Strategies
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Developing newsworthy angles and pitching to journalists
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HARO (Help a Reporter Out) and PR outreach
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Real-Life Project: Develop a digital PR campaign for a product launch
Module 5: Linkbait Creation & Performance Measurement
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Ideation and creation of content designed to earn links
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Measuring the ROI of link building and content efforts
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Case Study: A $10k content campaign that earned 500+ referring domains
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
