Omnichannel Marketing Strategy Training Course
Course Overview
| Course Title | Omnichannel Marketing Strategy Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course delves into the design and execution of a seamless customer experience across all touchpoints. Participants will learn to break down channel silos, ensure brand consistency, and leverage data to create personalized customer journeys.
Course Duration
5 Days
Target Audience
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Marketing Directors and VPs
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Brand Managers and E-commerce Managers
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CRM Specialists and Customer Experience (CX) professionals
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Digital Marketing Managers
Personal Impact
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Become adept at designing integrated customer experiences
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Learn to use technology to unify marketing efforts across channels
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Develop skills to manage and optimize complex customer journeys
Organizational Impact
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Increase customer lifetime value (LTV) and improve brand loyalty
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Drive higher conversion rates through consistent customer experiences
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Break down organizational silos between marketing channels
Course Objectives
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Differentiate between multi-channel and true omnichannel marketing
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Map touchpoints across the complete customer journey
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Understand the technology stack required for omnichannel execution
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Develop strategies for personalization and dynamic content
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Learn to measure omnichannel success and attribute value across touchpoints
Course Modules
Course Outline
Module 1: The Principles of Omnichannel vs. Multichannel Marketing
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Fundamentals of seamless customer experience
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Identifying and breaking down channel silos
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Case Study: How Disney creates a seamless omnichannel guest experience
Module 2: Mapping the Connected Customer Journey
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Touchpoint identification and journey visualization
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Identifying pain points and moments of truth
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Real-Life Project: Create a detailed customer journey map for a B2C company
Module 3: Technology Enablers: CRM, CDP, and Marketing Automation
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Evaluating and implementing the right technology stack
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Data integration and management across systems
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Case Study: How Starbucks uses its rewards app and CRM for personalization
Module 4: Personalization at Scale & Data-Driven Messaging
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Developing personalized content strategies
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Dynamic messaging based on customer behavior
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Real-Life Project: Design a personalized email and in-app message campaign
Module 5: Omnichannel Measurement, Attribution & ROI
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Establishing cross-channel measurement frameworks
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Attribution modeling for omnichannel campaigns
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Case Study: Analyzing the ROI of a major retailer's "buy online, pick up in-store" strategy
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
