Email Marketing Strategy & Best Practices Training Course
Course Overview
| Course Title | Email Marketing Strategy & Best Practices Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview:
This course provides participants with the skills to plan, design, execute, and measure effective email marketing campaigns. It emphasizes practical tools such as Mailchimp, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Google Analytics, Power BI, and AI assistants (ChatGPT, Jasper). Participants will learn segmentation, personalization, automation, and compliance practices (GDPR, CAN-SPAM, local data laws) to maximize open rates, conversions, and customer loyalty.
Course Duration:
5 Days
Target Audience:
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Marketing & Communication Professionals
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Business Development Managers
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Digital Marketing Specialists
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Entrepreneurs & Startups looking to scale customer engagement
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Customer Relationship Managers (CRM users)
Personal Impact:
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Learn to craft compelling, personalized email content.
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Gain hands-on skills with leading email marketing platforms.
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Improve data-driven decision-making with campaign analytics.
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Build confidence in managing compliance and ethical practices.
Organizational Impact:
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Increased customer engagement and retention through personalized campaigns.
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Higher ROI on marketing spend with optimized automation workflows.
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Enhanced brand reputation with compliant, customer-friendly communication.
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Data-driven insights for continuous improvement of outreach strategies.
Course Objectives:
By the end of the course, participants will be able to:
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Develop an end-to-end email marketing strategy.
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Segment audiences and apply personalization techniques.
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Use automation tools for lifecycle and drip campaigns.
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Track performance and optimize using analytics dashboards.
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Ensure compliance with data protection and anti-spam regulations.
Course Modules
Course Outline:
Module 1: Foundations of Email Marketing Strategy
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Importance of email marketing in the digital landscape
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Paid vs organic list-building strategies
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Introduction to tools: Mailchimp, HubSpot, ActiveCampaign
Case Study: Successful email campaign strategies from global brands
Module 2: Audience Segmentation & Personalization
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Demographic, behavioral, and psychographic segmentation
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CRM integration for personalized campaigns (Salesforce, Zoho, MS Dynamics)
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AI-driven personalization and predictive targeting
Exercise: Create segmented mailing lists using CRM data
Module 3: Crafting Compelling Email Content
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Writing subject lines that maximize open rates
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Designing mobile-optimized email templates (Canva, Stripo)
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Balancing visuals, text, and CTAs
Practical Exercise: Draft and design a campaign email with A/B subject line testing
Module 4: Automation, Workflows & Compliance
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Setting up automated drip campaigns, welcome flows, and re-engagement sequences
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Integrating AI assistants for automated copywriting
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GDPR, CAN-SPAM, and local compliance requirements
Case Study: Automation workflows for customer lifecycle marketing
Module 5: Analytics, Optimization & Reporting
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Key metrics: open rate, CTR, bounce rate, conversions
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Using Google Analytics, Excel, Power BI dashboards
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A/B testing, continuous optimization, and reporting ROI to leadership
Capstone Project: Design and present a full email marketing campaign plan
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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