Course Outline:

Module 1: Foundations of Email Marketing Strategy

• Importance of email marketing in the digital landscape

• Paid vs organic list-building strategies

• Introduction to tools: Mailchimp, HubSpot, ActiveCampaign
  Case Study: Successful email campaign strategies from global brands

Module 2: Audience Segmentation & Personalization

• Demographic, behavioral, and psychographic segmentation

• CRM integration for personalized campaigns (Salesforce, Zoho, MS Dynamics)

• AI-driven personalization and predictive targeting
  Exercise: Create segmented mailing lists using CRM data

Module 3: Crafting Compelling Email Content

• Writing subject lines that maximize open rates

• Designing mobile-optimized email templates (Canva, Stripo)

• Balancing visuals, text, and CTAs
  Practical Exercise: Draft and design a campaign email with A/B subject line testing

Module 4: Automation, Workflows & Compliance

• Setting up automated drip campaigns, welcome flows, and re-engagement sequences

• Integrating AI assistants for automated copywriting

• GDPR, CAN-SPAM, and local compliance requirements
  Case Study: Automation workflows for customer lifecycle marketing

Module 5: Analytics, Optimization & Reporting

• Key metrics: open rate, CTR, bounce rate, conversions

• Using Google Analytics, Excel, Power BI dashboards

• A/B testing, continuous optimization, and reporting ROI to leadership
  Capstone Project: Design and present a full email marketing campaign plan