Course Outline

Module 1: Developing a Digital Marketing Strategy

• Understanding the digital marketing landscape
• Identifying target audiences and buyer personas
• Setting marketing goals and KPIs
• Crafting a comprehensive digital marketing plan
• Case Study: Building a digital marketing strategy for a startup

Module 2: Social Media Advertising and Content Marketing

• Creating engaging content for social media platforms
• Understanding the dynamics of paid social media advertising
• Strategies for content distribution and promotion
• Measuring the success of social media campaigns
• Case Study: Executing a successful social media campaign for a fashion brand

Module 3: Search Engine Marketing (SEM) and SEO

• Introduction to search engine marketing and pay-per-click (PPC) advertising
• Best practices for search engine optimization (SEO)
• Keyword research and targeting strategies
• Analyzing and optimizing SEM campaigns for better ROI
• Case Study: Improving website visibility and traffic for an E-commerce site through SEM

Module 4: Email Marketing and Automation

• Building and segmenting email lists
• Creating effective email campaigns
• Introduction to marketing automation tools
• Tracking and analyzing email marketing performance
• Case Study: Enhancing customer retention through automated email marketing for a retail business

Module 5: Data-Driven Marketing and Campaign Optimization

• Understanding the role of data in digital marketing
• Tools and techniques for marketing analytics
• A/B testing and campaign optimization
• Making data-driven decisions to improve campaign performance
• Case Study: Optimizing a digital marketing campaign for an international technology company based on data analysis