Course Outline:

Module 1: Introduction to TikTok & Short-Form Video Marketing

• Rise of short-form video in digital marketing

• TikTok vs. Reels vs. Shorts: audience and platform differences

• Case Study: Viral short-form video that boosted brand sales

Module 2: Understanding the TikTok Algorithm & Trends

• How TikTok recommends content (For You Page mechanics)

• Trendspotting and hashtag strategy

• Using TikTok Creative Center for inspiration
  Exercise: Analyze and predict trends for a sample brand

Module 3: Content Planning & Storyboarding for Short Videos

• Designing a content calendar for TikTok/Reels

• Storyboarding effective 15–60 second videos

• Using AI tools for content ideation (ChatGPT, Jasper)
  Workshop: Build a 7-day short-form content plan

Module 4: Filming High-Impact Short Videos

• Shooting with smartphones vs. professional gear

• Lighting, framing, and audio essentials

• Live video and interactive engagement formats
  Exercise: Record and edit a short video ad

Module 5: Editing & Post-Production Techniques

• Editing with CapCut, Adobe Premiere Rush, Canva

• Adding captions, music, and effects

• AI tools for automated editing (Lumen5, Synthesia)
  Practical: Create a polished brand video for TikTok

Module 6: Building a Brand Presence on TikTok

• Creating an authentic brand voice for short-form video

• Leveraging storytelling and humor in marketing

• Influencer collaborations and user-generated content (UGC)
  Case Study: Brand success story using influencer partnerships

Module 7: TikTok & Short-Form Paid Advertising

• Overview of TikTok Ads Manager

• Ad formats (In-Feed Ads, Branded Content, TopView, Spark Ads)

• Budgeting and bidding strategies
  Simulation: Build a TikTok ad campaign

Module 8: Analytics & Performance Measurement

• Using TikTok Analytics and Ads Manager insights

• Engagement, CTR, and conversion tracking

• Integrating data with Power BI & Excel dashboards
  Exercise: Build a performance dashboard for a campaign

Module 9: Cross-Platform Video Strategy

• Repurposing TikTok content for Reels, Shorts, and Facebook

• Maintaining brand consistency across platforms

• Scheduling and automation with tools like Hootsuite & Buffer
  Practical: Adapt one TikTok video for multiple platforms

Module 10: Capstone – Designing a TikTok & Short-Form Marketing Playbook

• Building a 90-day TikTok content and ad plan

• Aligning short-form videos with sales and brand goals

• Presenting final strategies and campaigns
  Capstone Project: Participants present a complete short-form video marketing strategy