Empathy Mapping and Research with MURAL Training Course
Gain the skills you need to advance your career. This course offers hands-on learning, expert guidance, and real-world applications designed to help you grow.
Course Overview
| Course Title | Empathy Mapping and Research with MURAL Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Centre |
| Duration | 5 days |
| Target Industries |
|
| Target Job Roles |
|
| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
This comprehensive course provides an in-depth exploration of empathy mapping and research techniques using MURAL, a leading digital collaboration tool. Participants will gain practical skills in visualizing and analyzing user experiences, which are crucial for developing user-centered products and services. Through a combination of theoretical insights, hands-on activities, and real-world case studies, learners will build proficiency in leveraging empathy mapping and MURAL to enhance their research processes.
Course Duration:
5 Days
Target Audience:
- UX Researchers
- Product Managers
- Design Thinkers
- Marketing Professionals
- Innovation Teams
- Anyone interested in user-centered design and research
Personal Impact:
- Acquire valuable skills in empathy mapping and effective use of MURAL.
- Enhancing their ability to understand and address user needs.
- Improve their capacity to collaborate with teams remotely, visualize complex information, and make data-driven decisions that enhance user experiences.
Organizational Impact:
- Organizations will benefit from more informed and user-centric design processes.
- By equipping teams with skills in empathy mapping and MURAL.
- Improve their product development cycles, increase user satisfaction, and foster a culture of empathy and innovation.
Course Objectives:
- To understand the principles and techniques of empathy mapping and its role in user research.
- To gain hands-on experience with MURAL for creating and managing empathy maps.
- To apply empathy mapping in real-world scenarios through case studies and projects.
- To develop skills in synthesizing user research into actionable insights.
Course Modules
Course Modules:
Module 1: Introduction to Empathy Mapping
- Overview of empathy mapping
- Key components: user feelings, needs, thoughts, and actions
- The importance of empathy in user research
- Create a basic empathy map for a fictional user persona.
Module 2: Introduction to MURAL and Its Features
- Overview of MURAL interface and features
- Creating and organizing boards
- Tools for collaboration and visualization
- Review a project where MURAL was used to enhance team collaboration and visual thinking.
Module 3: Advanced Empathy Mapping Techniques
- Advanced techniques for empathy mapping
- Integrating qualitative and quantitative data
- How to identify patterns and insights
- Examine a case where advanced empathy mapping led to significant product improvements.
Module 4: Collaborative Research with MURAL
- Techniques for effective remote collaboration
- Using MURAL for group brainstorming and ideation
- Managing feedback and synthesizing results
- Conduct a collaborative empathy mapping session using MURAL with a group.
Module 5: Applying Empathy Mapping and MURAL to Real Projects
- Integrating empathy mapping and MURAL into your research workflow
- Best practices for ongoing use and improvement
- Evaluating the impact of empathy mapping on project outcomes
- Review a project where empathy mapping and MURAL were successfully integrated into the research process, focusing on outcomes and lessons learned.
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
Related Courses
Course Reviews
Based on 0 participant feedback
No reviews yet for this course. Be the first to share your experience!
Write a Course Review
Please share your honest feedback below.