Course Modules:

Module 1: Principles of Digital Content Creation

• Understanding cultural content types
• Visual and written content basics
• Cultural sensitivity in storytelling
• Developing content calendars and strategy
• Case Study: The British Museum’s digital storytelling campaign

Module 2: Multimedia Tools and Techniques

• Basics of video editing and animation
• Audio narration and podcast production
• Photography and image enhancement
• Interactive media (360°, AR, etc.)
• Case Study: Smithsonian’s use of immersive media

Module 3: Digital Curation and Asset Management

• Organizing and archiving digital content
• Metadata tagging and cataloguing
• Licensing and copyright for digital assets
• Tools for digital exhibit design
• Case Study: Google Arts & Culture platform collaboration

Module 4: Platform-Specific Content Strategies

• Creating content for websites, blogs, and email
• Best practices for YouTube, Instagram, and TikTok
• Livestreaming events and virtual tours
• Measuring engagement and analytics
• Case Study: Louvre’s Instagram storytelling strategy

Module 5: Inclusive and Ethical Content Development

• Representing marginalized voices and histories
• Storytelling frameworks for education and impact
• Avoiding bias and misinformation in narratives
• Cultural protocols and permissions
• Case Study: Aboriginal content curation guidelines in Australia