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AI Applications in Hotel Marketing Training Course

AI Applications in Hotel Marketing Training Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title AI Applications in Hotel Marketing Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview

This 5-day course equips hospitality professionals with the knowledge and practical skills to leverage Artificial Intelligence (AI) in hotel marketing. Participants will explore AI-powered personalization, predictive analytics, customer engagement, and digital advertising tools to optimize campaigns and enhance guest experiences. With hands-on practice using platforms like ChatGPT, HubSpot, Salesforce Einstein, Google Ads AI, Power BI, and Revinate, the course ensures participants can apply AI directly to marketing strategies in hotels and resorts.

Course Duration

5 Days

Target Audience

  • Hotel & Resort Marketing Managers

  • Digital Marketing Specialists

  • Revenue & Distribution Managers

  • Guest Experience and Loyalty Teams

  • Hospitality Entrepreneurs & Consultants

Personal Impact

  • Gain confidence in applying AI to marketing strategies.

  • Build skills in predictive guest behavior modeling.

  • Learn how to personalize guest engagement at scale.

  • Strengthen ability to analyze marketing ROI with AI tools.

  • Stay competitive by mastering future-ready marketing skills.

Organizational Impact

  • Improved targeting and personalization in hotel campaigns.

  • Higher guest satisfaction and loyalty through tailored offers.

  • Cost efficiency in marketing with AI-driven automation.

  • Data-driven insights for smarter business decisions.

  • Stronger competitive advantage in the digital hospitality market.

Course Objectives

By the end of this training, participants will be able to:

  1. Understand the role of AI in modern hotel marketing.

  2. Apply AI-powered personalization in guest communication.

  3. Use predictive analytics to forecast booking trends.

  4. Leverage AI tools for digital advertising optimization.

  5. Develop data-driven, AI-enabled hotel marketing strategies.

02

Course Modules

Course Outline

Module 1: Introduction to AI in Hospitality Marketing

  • AI trends shaping the hospitality industry

  • Overview of AI tools: ChatGPT, Salesforce Einstein, HubSpot, Revinate

  • Case Study: Hotels using AI for competitive advantage

Module 2: AI-Powered Personalization & Guest Engagement

  • Dynamic email campaigns and chatbots

  • Personalized offers and loyalty rewards

  • Exercise: Designing an AI-driven guest engagement journey

Module 3: Predictive Analytics for Booking & Demand Forecasting

  • Analyzing guest data for predictive insights

  • Forecasting occupancy and seasonal demand

  • Practical Session: Predictive modeling with Power BI

Module 4: AI in Digital Advertising & Campaign Optimization

  • Google Ads AI and Meta Ads automation

  • Real-time A/B testing with machine learning

  • Workshop: Optimizing a hotel ad campaign using AI tools

Module 5: Building AI-Driven Hotel Marketing Strategies

  • Integrating AI across marketing and sales functions

  • Balancing automation with human-driven service

  • Final Project: Developing an AI-enabled marketing plan for a hotel

03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date Cost
2026 Schedules
Nairobi
07 Dec - 11 Dec
KES 99,000 |
$1,500 		Register
Johannesberg
Mombasa
Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Cape Town
Pretoria
Dar es Salaam
Naivasha
Kisumu
Arusha
Machakos
Nakuru
Kampala
Dubai
Zanzibar
2027 Schedules
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04 Jan - 08 Jan

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05 Apr - 09 Apr

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02 Aug - 06 Aug

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06 Sep - 10 Sep

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04 Oct - 08 Oct

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01 Nov - 05 Nov

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06 Dec - 10 Dec

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Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai