Course Level:
Introduction
This course in Search Engine Optimization (SEO) will equip you with the skills and knowledge to optimize websites, improve search rankings, and drive organic traffic using best SEO practices.
Whether you're a business owner, marketer, blogger, web developer, or digital strategist, this course will give you hands-on experience in boosting online visibility and performance.
Duration
5 Days
What You Will Learn
- SEO basics and search engine algorithms
- Keyword research and content optimization
- On-page and off-page SEO techniques
- Technical SEO (site speed, mobile-friendliness, indexing)
- Link building strategies
- Local SEO for location-based visibility
- SEO analytics and tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)
- SEO content planning and writing for search engines
What Can You Do with SEO?
• Improve website visibility on Google and other search engines
• Generate more organic traffic and reduce ad spend
• Optimize blog posts, service pages, and product listings
• Monitor and fix SEO issues using tools
• Increase conversions through better content and search rankings
Who Should Take This Course?
Digital marketers, content creators, small business owners, website managers, SEO beginners, and anyone interested in growing online presence through organic search.
Course Requirements
- A laptop or desktop computer
- Basic knowledge of websites and how search works
- Internet connection
- Proficiency in English
Topics to Be Covered
- SEO Introduction and Evolution
- Keyword Research and Planning
- On-Page SEO: Content and Meta Tags
- Off-Page SEO: Link Building and Outreach
- Technical SEO: Crawlability and Speed Optimization
- Local SEO Optimization
- SEO Tools Overview (Google Search Console, SEMrush, Ahrefs)
- SEO Content Strategy and Blogging
Course Objectives
This training course in SEO will teach learners how to:
- Understand how search engines rank content
- Perform keyword research and content mapping
- Optimize web pages and blog posts
- Build quality backlinks for authority
- Audit websites for SEO performance
Learning Outcomes
At the end of the course, learners will be able to:
- Use SEO tools to track and improve website performance
- Plan and implement a keyword strategy
- Write SEO-friendly content for different platforms
- Perform technical SEO audits
- Improve visibility and ranking in search engines
Course Outline
Introduction to SEO
- What is SEO and why it matters
- How search engines work
- Black hat vs white hat SEO
Keyword Research
- Using tools like Google Keyword Planner
- Finding long-tail keywords
- Search intent and user behavior
On-Page SEO
- Optimizing titles, headings, and meta descriptions
- Image optimization and internal linking
- Mobile SEO and responsive design
Off-Page SEO
- Link building techniques
- Guest posting and digital PR
- Social media signals
Technical SEO
- Site structure and crawlability
- Page speed optimization
- Using robots.txt and sitemaps
Local SEO
- Google My Business setup
- Local citations and reviews
- Local keyword strategy
SEO Tools & Analytics
- Google Analytics and Google Search Console
- SEO audit tools (SEMrush, Ahrefs, Moz)
- Measuring traffic, rankings, and conversions
SEO Content Strategy
- Creating content clusters
- Blogging for SEO
- Evergreen vs trending content
Practical Sessions
- Hands-on SEO audits
- Content planning exercises
- Keyword research projects
Related Courses
Course Administration Details:
Methodology
This instructor-led training course is delivered using a blended learning approach and comprises presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development certificate of Course Completion.
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accomodation and Airport Transfer
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: letstalk@techfordevelopment.com
- Phone: (+254) 11 343 4055
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: letstalk@techfordevelopment.com
- Phone: (+254) 11 343 4055
Payment
Payment should be transferred to our bank account on or before the start of the course. Send proof of payment to letstalk@techfordevelopment.com
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