Training Course in Search Engine Optimization (SEO)
This course in Search Engine Optimization (SEO) will equip you with the skills and knowledge to optimize websites, improve search rankings, and drive organic traffic using best SEO practices.
Course Overview
No summary details available for this course.
Introduction
This course in Search Engine Optimization (SEO) will equip you with the skills and knowledge to optimize websites, improve search rankings, and drive organic traffic using best SEO practices.
Whether you're a business owner, marketer, blogger, web developer, or digital strategist, this course will give you hands-on experience in boosting online visibility and performance.
Duration
5 Days
What You Will Learn
- SEO basics and search engine algorithms
- Keyword research and content optimization
- On-page and off-page SEO techniques
- Technical SEO (site speed, mobile-friendliness, indexing)
- Link building strategies
- Local SEO for location-based visibility
- SEO analytics and tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)
- SEO content planning and writing for search engines
What Can You Do with SEO?
• Improve website visibility on Google and other search engines
• Generate more organic traffic and reduce ad spend
• Optimize blog posts, service pages, and product listings
• Monitor and fix SEO issues using tools
• Increase conversions through better content and search rankings
Who Should Take This Course?
Digital marketers, content creators, small business owners, website managers, SEO beginners, and anyone interested in growing online presence through organic search.
Course Requirements
- A laptop or desktop computer
- Basic knowledge of websites and how search works
- Internet connection
- Proficiency in English
Topics to Be Covered
- SEO Introduction and Evolution
- Keyword Research and Planning
- On-Page SEO: Content and Meta Tags
- Off-Page SEO: Link Building and Outreach
- Technical SEO: Crawlability and Speed Optimization
- Local SEO Optimization
- SEO Tools Overview (Google Search Console, SEMrush, Ahrefs)
- SEO Content Strategy and Blogging
Course Objectives
This training course in SEO will teach learners how to:
- Understand how search engines rank content
- Perform keyword research and content mapping
- Optimize web pages and blog posts
- Build quality backlinks for authority
- Audit websites for SEO performance
Learning Outcomes
At the end of the course, learners will be able to:
- Use SEO tools to track and improve website performance
- Plan and implement a keyword strategy
- Write SEO-friendly content for different platforms
- Perform technical SEO audits
- Improve visibility and ranking in search engines
Course Modules
Course Outline
Introduction to SEO
- What is SEO and why it matters
- How search engines work
- Black hat vs white hat SEO
Keyword Research
- Using tools like Google Keyword Planner
- Finding long-tail keywords
- Search intent and user behavior
On-Page SEO
- Optimizing titles, headings, and meta descriptions
- Image optimization and internal linking
- Mobile SEO and responsive design
Off-Page SEO
- Link building techniques
- Guest posting and digital PR
- Social media signals
Technical SEO
- Site structure and crawlability
- Page speed optimization
- Using robots.txt and sitemaps
Local SEO
- Google My Business setup
- Local citations and reviews
- Local keyword strategy
SEO Tools & Analytics
- Google Analytics and Google Search Console
- SEO audit tools (SEMrush, Ahrefs, Moz)
- Measuring traffic, rankings, and conversions
SEO Content Strategy
- Creating content clusters
- Blogging for SEO
- Evergreen vs trending content
Practical Sessions
- Hands-on SEO audits
- Content planning exercises
- Keyword research projects
Course Administration
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
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