Training Course in Social Media Marketing

Course Level: Advanced

Introduction

This course in Social Media Marketing will equip you with the skills and tools needed to plan, execute, and manage effective social media campaigns.

You will learn how to build brand awareness, engage your audience, and drive business growth across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

Whether you're a business owner, marketer, content creator, or communications professional, this course will help you unlock the full power of social media.

Duration

5 Days

What You Will Learn

• Social media platforms and how they work
• Creating a social media strategy
• Content creation and planning
• Advertising on Facebook, Instagram, LinkedIn, and Twitter
• Influencer and community marketing
• Analytics and reporting
• Social media management tools (Meta Business Suite, Hootsuite, Buffer)
• Trends and best practices in 2024 and beyond
• Understanding and measuring ROI (Return on Investment) and ROAS (Return on Ad Spend)

What Can You Do With Social Media Marketing?

• Promote products or services to a targeted audience
• Increase engagement and grow online communities
• Run effective paid ad campaigns
• Collaborate with influencers to extend your reach
• Use analytics to track ROI and improve strategy

Who Should Take This Course?

Marketers, entrepreneurs, social media managers, content creators, brand managers, PR and communications officers, and anyone seeking to grow their online presence.

Course Requirements

• A laptop or desktop computer
• Basic internet and computer skills
• Active social media accounts (optional)
• Internet access
• Proficiency in English

Topics to Be Covered

• Introduction to Social Media Marketing
• Platform-by-platform overview (Facebook, Instagram, LinkedIn, etc.)
• Content planning and calendar creation
• Social media copywriting and design tips
• Paid advertising and campaign setup
• Managing communities and engaging followers
• Influencer marketing strategies
• Social media analytics and tools
• ROI and ROAS: Understanding financial impact

Course Objectives

This training course in Social Media Marketing will teach learners how to:

• Build and execute a social media marketing strategy
• Create high-quality content for different platforms
• Run targeted ad campaigns and measure results
• Use tools to schedule posts and track engagement
• Analyze data to improve campaign performance
• Understand and calculate ROI and ROAS for campaigns

Learning Outcomes

At the end of the course, learners will be able to:

• Manage business accounts across major platforms
• Create and schedule posts using management tools
• Design social media ads that convert
• Build and engage with a digital community
• Measure social media performance using analytics tools
• Evaluate ROI and ROAS to assess and optimize marketing spend

Course Outline

Module I

• Introduction to Social Media Marketing
• Benefits and trends
• Audience and platform overview

Module II

• Social Media Strategy Development
• Setting goals and KPIs
• Understanding the customer journey

Module III

• Content Planning and Creation
• Visual content tools (Canva, Adobe Express)
• Social media copywriting and storytelling

Module IV

• Advertising on Social Media
• Campaign objectives
• Budgeting and targeting
• Running ads on Facebook, Instagram, LinkedIn

Module V

• Analytics and Reporting
• Using Meta Business Suite and Google Analytics
• ROI and ROAS: Tracking revenue and ad spend
• Influencer marketing and collaboration
• Final group presentations and strategy pitches