Introduction

This course in Email Marketing will equip you with the practical skills and strategies to create, manage, and optimize email campaigns that drive engagement, conversions, and business growth.

Whether you’re a marketer, small business owner, or communications officer, this course will guide you through the essentials and advanced practices of effective email marketing.

Duration

3 Days

What You Will Learn

• Email marketing fundamentals and best practices
• How to grow and manage an email list
• Creating engaging email content and subject lines
• Setting up email automation workflows
• A/B testing and campaign optimization
• Segmentation and personalization
• Email analytics and performance tracking
• Using platforms like Mailchimp, MailerLite, and Sendinblue

What Can You Do With Email Marketing?

• Promote products or services through email campaigns
• Build lasting relationships with customers and subscribers
• Automate marketing messages to save time and increase efficiency
• Personalize messages for different audience segments
• Track campaign performance and improve ROI

Who Should Take This Course?

Marketers, business owners, content creators, digital strategists, and professionals involved in communication, sales, and customer engagement.

Course Requirements

• A laptop or desktop computer
• Basic computer and internet skills
• Internet access
• Proficiency in English

Topics to Be Covered

• Introduction to Email Marketing
• Email List Building Techniques
• Writing Effective Emails and CTAs
• Segmentation and Personalization
• Email Campaign Setup and Automation
• Deliverability and Compliance (GDPR, CAN-SPAM)
• Email Analytics and Reporting
• Using Mailchimp, MailerLite, Sendinblue, and others

Course Objectives

This training course in Email Marketing will teach learners how to:

• Build and manage a targeted email list
• Write engaging and persuasive email copy
• Create automated email workflows for different goals
• Analyze performance metrics like open rate, CTR, and conversions
• Use email tools to run professional campaigns

Learning Outcomes

At the end of the course, learners will be able to:

• Develop complete email marketing campaigns from start to finish
• Use automation to nurture leads and retain customers
• Personalize emails based on audience behavior and preferences
• Improve email deliverability and performance
• Use tools like Mailchimp, Brevo, Zoho, etc to send and track emails