Course Level:
Introduction
This course in Email Marketing will equip you with the practical skills and strategies to create, manage, and optimize email campaigns that drive engagement, conversions, and business growth.
Whether you’re a marketer, small business owner, or communications officer, this course will guide you through the essentials and advanced practices of effective email marketing.
Duration
3 Days
What You Will Learn?
- Email marketing fundamentals and best practices
- How to grow and manage an email list
- Creating engaging email content and subject lines
- Setting up email automation workflows
- A/B testing and campaign optimization
- Segmentation and personalization
- Email analytics and performance tracking
- Using platforms like Mailchimp, MailerLite, and Sendinblue
What Can You Do With Email Marketing?
- Promote products or services through email campaigns
- Build lasting relationships with customers and subscribers
- Automate marketing messages to save time and increase efficiency
- Personalize messages for different audience segments
- Track campaign performance and improve ROI
Who Should Take This Course?
Marketers, business owners, content creators, digital strategists, and professionals involved in communication, sales, and customer engagement.
Course Requirements
- A laptop or desktop computer
- Basic computer and internet skills
- Internet access
- Proficiency in English
Topics to Be Covered
- Introduction to Email Marketing
- Email List Building Techniques
- Writing Effective Emails and CTAs
- Segmentation and Personalization
- Email Campaign Setup and Automation
- Deliverability and Compliance (GDPR, CAN-SPAM)
- Email Analytics and Reporting
- Using Mailchimp, MailerLite, Sendinblue, and others
Course Objectives
This training course in Email Marketing will teach learners how to:
- Build and manage a targeted email list
- Write engaging and persuasive email copy
- Create automated email workflows for different goals
- Analyze performance metrics like open rate, CTR, and conversions
- Use email tools to run professional campaigns
Learning Outcomes
At the end of the course, learners will be able to:
- Develop complete email marketing campaigns from start to finish
- Use automation to nurture leads and retain customers
- Personalize emails based on audience behavior and preferences
- Improve email deliverability and performance
- Use tools like Mailchimp, Brevo, Zoho, etc to send and track emails
Course Outline
Module I
- Introduction to Email Marketing
- Importance and ROI of Email
- Types of Email Campaigns
Module II
- Growing and Managing Email Lists
- Opt-in Forms and Landing Pages
- List Hygiene and GDPR Compliance
Module III
- Writing Email Content that Converts
- Creating Subject Lines, CTAs, and Visuals
- Segmentation and Personalization Techniques
Module IV
- Automation and Drip Campaigns
- Setting Up Email Workflows
- A/B Testing Strategies
Module V
- Email Metrics and Analytics
- Improving Open Rates and Conversions
- Campaign Reports and Optimization
- Final Project Presentation and Feedback
Related Courses
Course Administration Details:
Methodology
This instructor-led training course is delivered using a blended learning approach and comprises presentations, guided sessions of practical exercise, web-based tutorials, and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development certificate of Course Completion.
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accomodation and Airport Transfer
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
- Email: letstalk@techfordevelopment.com
- Phone: (+254) 11 343 4055
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our Training Centre or at a convenient location. For further inquiries, please contact us on:
- Email: letstalk@techfordevelopment.com
- Phone: (+254) 11 343 4055
Payment
Payment should be transferred to our bank account on or before the start of the course. Send proof of payment to letstalk@techfordevelopment.com
Click here to register for this course.
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