Training Course in Copywriting for Business and Digital Marketing

Course Level: Advanced

Introduction

This course in Copywriting will equip you with the knowledge and practical skills to write persuasive, impactful content for websites, social media, emails, ads, and sales pages.

Whether you're a business owner, marketer, content creator, or aspiring copywriter, this course will help you master the art of writing words that sell.

Duration

5 Days

What You Will Learn

• Understand the psychology of persuasive writing
• Write compelling headlines, calls-to-action, and offers
• Write web copy, product descriptions, and landing pages
• Master storytelling in marketing
• Apply SEO techniques in copywriting
• Write high-converting email and ad copy
• Use formulas like AIDA, PAS, and FAB

What Can You Do With Copywriting?

• Improve website content to boost engagement and conversions
• Create effective sales and marketing emails
• Write persuasive ad copy for Google and social media
• Develop product descriptions that increase sales
• Build a strong brand voice across all platforms

Who Should Take This Course?

Entrepreneurs, marketers, communication officers, content creators, students, or anyone looking to improve their writing skills for marketing and business purposes.

Course Requirements

• A laptop or desktop computer
• Basic knowledge of digital tools (email, websites, social media)
• Internet connection
• Proficiency in English

Topics to Be Covered

• Foundations of Copywriting
• The Psychology Behind Words That Sell
• Writing for Digital Platforms (Web, Social, Email)
• SEO Copywriting Basics
• Headlines, Hooks, and CTAs
• Copywriting for Ads and Landing Pages
• Brand Voice and Tone
• Storytelling in Copy

Course Objectives

This training course in Copywriting will teach learners how to:

• Understand audience needs and write with empathy
• Structure messages that guide readers to take action
• Write for different digital platforms
• Apply copywriting frameworks for better impact
• Optimize content for search engines

Learning Outcomes

At the end of the course, learners will be able to:

• Write clear, persuasive content for websites and campaigns
• Develop a copy that converts leads into customers
• Use proven copywriting frameworks in different contexts
• Craft headlines and messages that grab attention
• Build a consistent brand voice in all marketing materials

Course Outline

Introduction to Copywriting

• What is Copywriting?
• Types of Copywriting (direct response, brand, SEO, email, etc.)
• Copy vs Content

Understanding the Target Audience

• Defining customer personas
• Writing with empathy

Core Copywriting Techniques

• Headlines, Hooks, and Value Propositions
• Writing Features and Benefits
• Writing CTAs that convert

Copywriting Frameworks

• AIDA (Attention, Interest, Desire, Action)
• PAS (Problem, Agitate, Solve)
• FAB (Features, Advantages, Benefits)

Writing for Different Platforms

• Website copy
• Landing pages
• Email campaigns
• Social media posts
• Paid ads (Google, Facebook, Instagram)

SEO and Copywriting

• Keyword research basics
• Writing for search engines and readers
• On-page optimization techniques

Branding and Storytelling

• Developing brand tone and voice
• Storytelling elements in marketing

Practical Sessions

• Copy reviews and peer feedback
• Real-world writing exercises
• Final project presentation