This hands-on course guides you through creating a cohesive, professional brand identity suite using CorelDRAW.
You will go beyond logos to design versatile assets that work across print and digital channels.
| Course Title | Training Course in Brand Identity Design Using CorelDRAW |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Introduction
Brand assets like letterheads, social media banners, business cards, icons, and more are the visual cornerstones of any organization.
This hands-on course guides you through creating a cohesive, professional brand identity suite using CorelDRAW.
Duration
5 days
What You Will Learn
Who Should Attend
Course Requirements
Learning Outcomes
By the end of this course, you’ll be able to:
Training Approach
Course Outline
Module I: Introduction to CorelDRAW & Interface Mastery
Introduction to CorelDRAW's Workspace and Tools
Working with Basic Shapes, Objects, and Paths
Understanding and Applying Color Modes (CMYK, RGB, Spot Colors)
Creating and Managing Layers and Pages
Introduction to Vector vs. Raster Graphics
Module II: Typography, Text, and Layout Design
Working with Text: Artistic vs. Paragraph Text
Understanding and Applying Font Properties and Character Styles
Principles of Effective Layout and Composition
Basic Techniques for Aligning and Distributing Objects
An Introduction to Brand Identity Concepts
Module III: Designing Brand Identity Assets
Creating a Professional Logo from Concept to Final Design
Developing a Cohesive Brand Style Guide
Designing Business Cards and Letterheads
Creating Social Media Banners and Profile Pictures
File Preparation and Export for Digital and Print Use
Module IV: Marketing Collateral Design
Designing Flyers, Brochures, and Posters
Working with Images and Advanced Bitmap Effects
Creating Large-Format Banners and Signage
Advanced Print Preparation: Crop Marks, Bleeds, and Color Separation
Organizing and Managing Projects with Multiple Assets
Module V: Creative Application & Merchandise Design
Sketching and Technical Illustration for Fashion
Designing Clothing Lines and Patterns
Creating Merchandise Mock-ups (e.g., T-shirts, Mugs)
Final Project: Designing a Unified Brand Kit with Brand Identity, Marketing, and Merchandise Assets
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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