Training Course in Brand Identity Design Using CorelDRAW
This hands-on course guides you through creating a cohesive, professional brand identity suite using CorelDRAW.
You will go beyond logos to design versatile assets that work across print and digital channels.
Course Overview
No summary details available for this course.
Introduction
Brand assets like letterheads, social media banners, business cards, icons, and more are the visual cornerstones of any organization.
This hands-on course guides you through creating a cohesive, professional brand identity suite using CorelDRAW.
Duration
5 days
What You Will Learn
- Navigating the software, using core design tools, working with layers, and understanding fundamental graphic design principles.
- Designing a full brand kit, including a professional logo, business cards, letterheads, and social media banners.
- Designing a variety of marketing materials such as flyers, brochures, posters, and large-format banners.
- Designing fashion items and merchandise, including technical illustrations and mock-ups.
- Preparing files for professional printing, understanding concepts like color modes, bleeds, and export settings for various platforms.
Who Should Attend
- Logo designers wanting to expand into a full brand identity
- Freelancers and small business owners
- Marketing professionals and startup teams
- Graphic design students and intermediate CorelDRAW users
Course Requirements
- Basic computer proficiency
- Laptop/desktop with CorelDRAW installed
- Internet access, sketchpad, or notebook
- Openness to hands‑on practice and feedback
Learning Outcomes
By the end of this course, you’ll be able to:
- Understand core principles of identity design: consistency, flexibility, hierarchy
- Use advanced CorelDRAW tools to create multi‑asset layouts
- Establish and manage brand elements: typography, color palette, logo placement
- Build templates and presets for repeatable asset creation
- Export polished, production‑ready files and organize brand folders
Training Approach
- Instructor‑led demos with split‑screen CorelDRAW walkthroughs
- Pre‑built asset templates & practice files
- Daily skills challenges and quizzes
- Guided practical sessions with instructor feedback
- Live Q&A and critique during workshops
Course Modules
Course Outline
Module I: Introduction to CorelDRAW & Interface Mastery
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Introduction to CorelDRAW's Workspace and Tools
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Working with Basic Shapes, Objects, and Paths
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Understanding and Applying Color Modes (CMYK, RGB, Spot Colors)
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Creating and Managing Layers and Pages
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Introduction to Vector vs. Raster Graphics
Module II: Typography, Text, and Layout Design
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Working with Text: Artistic vs. Paragraph Text
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Understanding and Applying Font Properties and Character Styles
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Principles of Effective Layout and Composition
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Basic Techniques for Aligning and Distributing Objects
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An Introduction to Brand Identity Concepts
Module III: Designing Brand Identity Assets
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Creating a Professional Logo from Concept to Final Design
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Developing a Cohesive Brand Style Guide
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Designing Business Cards and Letterheads
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Creating Social Media Banners and Profile Pictures
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File Preparation and Export for Digital and Print Use
Module IV: Marketing Collateral Design
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Designing Flyers, Brochures, and Posters
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Working with Images and Advanced Bitmap Effects
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Creating Large-Format Banners and Signage
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Advanced Print Preparation: Crop Marks, Bleeds, and Color Separation
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Organizing and Managing Projects with Multiple Assets
Module V: Creative Application & Merchandise Design
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Sketching and Technical Illustration for Fashion
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Designing Clothing Lines and Patterns
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Creating Merchandise Mock-ups (e.g., T-shirts, Mugs)
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Final Project: Designing a Unified Brand Kit with Brand Identity, Marketing, and Merchandise Assets
Course Administration
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
