Training Course in Data Mining and Analysis Using Leximancer

Course Level: Foundation

Course Summary

The Data Mining and Analysis using Leximancer Training Course provides a practical introduction to data mining and text analysis.

It puts a special focus on using the Leximancer software to extract meaning from unstructured textual data.

Participants will learn how to:

• Preprocess text data
• Perform thematic and sentiment analysis
• Build concept maps
• Use advanced Leximancer features to uncover patterns, relationships, and trends hidden in large text corpora.

The course aims to enable analysts, researchers, and professionals (from marketing, social science, business intelligence, communications, and others) to transform unstructured text into actionable insights and drive data-driven decision-making.

Duration

5 days

What are the Key Skills from This Course?

• Text data preprocessing & cleaning
• Concept-map creation & semantic mapping
• Thematic analysis/pattern & trend detection
• Sentiment and content-based analysis
• Interpretation and visualization of complex data
• Applying data mining to real-world research or business questions

Who Should Attend This Course?

• Data analysts and researchers
• Market researchers and marketing professionals
• Social scientists and academic researchers
• Business intelligence professionals
• Professionals in communications and public relations

Course Objectives

By the end of this training course, participants will be able to:

• Understand the fundamentals of data mining and text analysis and their importance in extracting insights from unstructured text data.
• Discover how to preprocess text data effectively for analysis using Leximancer software.
• Develop the skills to create concept maps and visualize complex relationships within text data using Leximancer.
• Gain proficiency in performing sentiment analysis and identifying key patterns and trends within text data.
• Explore advanced features of Leximancer for in-depth text analysis and interpretation.
• Apply data mining techniques to real-world case studies and hands-on projects to enhance practical skills in text analysis.
• Make data-driven decisions and drive actionable insights through text mining and analysis using Leximancer.

Course Requirements

• Proficiency in English
• Basic computer literacy
• Familiarity with data analysis

Training Approaches

• Interactive lectures
• Live demonstrations
• Hands-on exercises
• Group discussions
• Real-world case studies
• Knowledge checks and quizzes
• Collaborative group work

Course Outline

Module I: Introduction to Data Mining and Text Analytics

• Overview of data mining concepts and techniques
• Introduction to text analytics and its applications
• Understanding the role of Leximancer in data mining
• Data preprocessing and cleaning techniques
• Case Study: Analyzing customer feedback to identify key themes and sentiment trends

Module II: Getting Started with Leximancer

• Introduction to the Leximancer interface and features
• Importing and managing data in Leximancer
• Basic analysis and interpretation of results
• Customizing analysis settings and parameters
• Hands-on Exercise: Conducting a thematic analysis of social media data for brand monitoring

Module III: Advanced Leximancer Techniques

• Advanced text mining and analysis techniques
• Exploring concept maps and their interpretation
• Utilizing Leximancer for comparative analysis
• Integrating Leximancer with other data analysis tools
• Hands-on Exercise: Analyzing academic research papers to identify emerging research trends

Module IV: Visualizing Data with Leximancer

• Creating and customizing concept maps and visual outputs
• Techniques for effective data visualization
• Interpreting visual data representations in Leximancer
• Communicating insights through visual reports
• Case Study: Visualizing survey data to understand public opinion on policy issues

Module V: Applying Leximancer to Real-World Projects

• Developing a data mining project from start to finish
• Best practices for data analysis and reporting
• Addressing challenges and limitations in Leximancer
• Presenting findings to stakeholders
• Case Study: Conducting a comprehensive analysis of industry reports to guide strategic planning