Account-Based Marketing (ABM) for Institutional Clients
Structured pursuit of high-value institutional relationships : donors, governments, and multilaterals
Service Packages
ABM Foundation
Organizations building structured institutional BD for the first time
Includes:
Target account list (up to 20 accounts); ICP definition; account intelligence briefs; initial outreach sequence design
Deliverables:
Target account list, 20 account intelligence briefs, outreach templates
ABM Campaign
Organizations running active institutional business development
Includes:
Full ABM campaign for up to 50 accounts; personalized content; multi-channel outreach; pipeline integration; monthly reporting
Deliverables:
Campaign assets, outreach sequences, pipeline dashboard, monthly reports
Clients & Experience
Ministry of Agriculture Kenya (ABDP)
Government • Kenya
Programme management hub for GoK/IFAD institutional partnership
Islamic Relief Worldwide
Humanitarian / NGO • Kenya / East Africa
Regional beneficiary management system for institutional program delivery
KFSSG
Government • Kenya
Kenya Urban Assessment Survey — institutional research engagement
Vertical Intelligence (DevIndicator)
Technology / M&E • Kenya
M&E platform designed for international NGO institutional clients